We commissioned artist John Pirman to create artwork for a movie poster to commemorate our first film, Preservation Mirage Presents Richard Neutra’s Maslon House. Members will remember Pirman’s previous poster depicting the iconic ‘Rancho Super Car Wash’ Pink Elephant neon sign from 2023.
 
The film, which will premiere in February during Modernism Week in Palm Springs, chronicles the life of The Maslon House, Richard Neutra’s residential masterpiece built in 1962. Through archival photographs, home movies, new footage and firsthand accounts, the film explores the architect, the client, the art collection and the home allowing the audience to connect to this lost architectural treasure.
 
The Maslon Poster is an 18” x 24” printed on Endurance cover stock. It bears the Preservation Mirage and Streeterville Productions logos and details of the film’s premiere. This piece is sure to become collectible in the years ahead.
 
All proceeds are used to advance our mission.
 
ABOUT THE MASLON HOUSE
The Maslon house was commissioned from the renowned modernist architect Richard Neutra in 1962 by Luella and Sam Maslon, noted art collectors from Minneapolis, Minnesota. The Maslons secured a lot on the 12th fairway at Tamarisk Country Club in Rancho Mirage. Neutra designed a quintessential modern home with a flat roof with long overhangs, floor-to-ceiling glass windows and long gallery walls to house their significant collection including pieces from Frank Stella, Franz Kline, Jasper Johns, Robert Rauschenberg, Robert Motherwell, Alberto Giacometti, Andy Warhol and a veritable who’s who of modern art. It was one of only three Neutra-designed homes in the Coachella Valley.
 
In 2002 the house was razed sparking international outrage and profoundly transforming the ethos of Rancho Mirage and the Coachella Valley forever.
 
ABOUT THE ARTIST
John Pirman is a midcentury modernist, artist and designer based in Sarasota, Florida. His work captures the mood of midcentury style in a way that is timeless and iconic. Pirman is actively involved in preservation efforts at Architecture Sarasota. His work has been seen in The New York Times, Vogue, Wallpaper and Fortune. For fifteen years Pirman designed holiday cards for The Museum of Modern Art. His private commissions and limited-edition prints are collected widely.